Merlin, the global digital rights agency for independent labels has announced that it is reducing the administration fee for deals with members by 20% from 2.5% of revenues to 2%. This marks the 5th time in 4 years that Merlin has reduced admin fees. They are now almost a quarter of what they were in 2012.
In 2015, Merlin
marked the first full year of operation of its US office, an expansion of staff at its London office and further roll out of its online dashboard. The agency now has 705 direct members, representing tens of thousands of independent labels from 46 countries. Merlin’s members collectively constitute 12% of the global recorded music market.
“Merlin’s members are the bedrock of our organisation and following a year that saw such significant expansion in our activities, it is hugely satisfying to announce today’s 20% reduction in Administration Fees," said Charles Caldas, CEO of Merlin.
Why aren't other digital agencies and PROs doing the same?