Bernard Stollman: ESP Disk's Sound Revolution

Franz A. Matzner By

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In 1964, record producer Bernard Stollman founded ESP Disk with the motto "The Artists Alone Decide." Over the next ten years, Stollman's label secured legendary status, releasing a stream of avant-garde jazz, rock, punk and folk that consistently challenged the definition of what it meant to be avant-garde. It did so by bravely embodying its motto and embracing its instincts.

Now seen as a fixture at the center of the volatile musical period of the sixties and seventies, in 1974 the label shut down under threat of bankruptcy. Then, five years ago Stollman resurrected the label and stepped into the fray of a fragmenting record industry nothing like what existed forty years ago.

At the time, Stollman warned to expect surprises. Over the ensuing five years he has delivered on that promise, not only reissuing a host of classic ESP works, as well as gems culled from the vaults, but also reclaiming the mantel of a label at the forefront of experimentation that thrives on taking risks.

From expansive retrospectives like the recently released Charlie Parker Boxset, to the sprawling punk-electronica-jazz explosion Barnacled, to the frenetic free-metal race Solar Forge, one never knows what will appear next.

Once again, ESP has become synonymous with the unexpected. Speaking recently with Mr. Stollman about the re-evolution of ESP, it became clear why.

All About Jazz: Shortly after you revived the ESP label you spoke with All About Jazz and gave a detailed history of the ESP and a snapshot of what you hoped to accomplish by reestablishing it. The obvious question is, so far how's it going?

Bernard Stollman: We're gratified. We're very pleased because during the course of the last several months our business has soared even as the economy goes through changes—including the record business. Our business has not only held up, but expanded very considerably. We've added more distributors internationally and we're reaching out to more stores, individual stores that are specialists, and our distributors are very upbeat and optimistic about the months ahead, at least. Our new releases have been extraordinarily well received by critics—as I am sure you know. We're getting heavy airplay. I have no complaints whatsoever about our progress. I am quite frankly surprised how well we are doing considering the general economy.

AAJ: What do you think accounts for the label's surge right now?

BS: I can think of several reasons. One is that we have taken a very, very assertive position regarding recognition of new talent; new artists, new groups that are emerging. We have simultaneously been giving an awful lot of attention to the historical aspect of American music. Just this month we put out the Charlie Parker box set and had a very galvanic response from reviewers. And it appears to be selling well. So we are really pleased and gratified by that. We have several new projects planned that will reach back through the history of American music [via] boxsets which will provide a dimension that so far has been missing from the marketplace. Established labels, major labels have not approached this subject with the attention that we have or the concern for historical accuracy and completeness.

So our current and pending releases will continue to fuel the fire, as it were. We're going simultaneously backwards and forwards! (chuckles). We're delving into history and essentially taking the same reckless approach, audacious if you will, to underwriting, financing, releases by new talent.

AAJ: It's what fascinates me about the ESP label. There is often a debate in jazz about overemphasis on the history versus looking forward. The recent perennial question "What is our identity?" Even in individual players you encounter this struggle about what box they are putting themselves in. What's fascinating about ESP is its apparent ability to do both at the same time. Especially considering ESP's historical role representing the avant-garde.

BS: In principal we could rest on our laurels and just be involved in reissues of our original catalog and retrospective looks at the well established icons of American music. I don't think that's something I want to do. Our primary reason to exist is to provide an avenue for emerging groups, artists, to be heard, to be recognized. It's true. Any artist can press a record today. They can put it up on CDBaby. They can use Youtube. There is an enormous variety of ways that an artist or group can have their sounds exposed and hopefully through word of mouth they may build a following.

However, so far, there has been no replacement that I am aware of for the kind of thrust that we can give through our radio and press support. We still provide a platform. Through the label's identity the group can have a certain level of support from the critical community. Our ideas, our approach, our thinking is shared. At least the critic/reviewer community responds well to our initiatives. As far as my life and resources permit we'll continue to do that indefinitely into the future.

AAJ: I want to circle back to the Charlie Parker set because you mentioned it. It's obviously a very painstaking effort towards completeness. The liner notes are way more than liner notes. This is an annotated history of the music, including extensive interviews. It's an amazing package. A couple of questions: First, how did this set come together?

BS: Michael Anderson, whom you know, archivist, historian. He's very tenacious when he picks up on a subject. He goes all the way. He doesn't pull his punches. If he is going to tell the story, he has to tell it as richly, as fully, and in as much detail as he can. I believe he has great discrimination and taste. I think he must have a photographic memory or something! This man is phenomenal. I really credit Mike Anderson. He assembled twenty CDs. This is just the first segment, 1940-1947. We're just getting underway. I don't think most people can handle a twenty disc set, the life of Charlie Parker.

AAJ: What is the process for putting this together? How is ESP going about acquiring the material?

BS: There is no simple answer. Archivists, collectors, that's the community. For some reason we've attracted their interest around the world. We have a level of support that is unprecedented because they know—how shall I put this—we're not bottom line oriented. We care about the music. So we've had something I never could have imagined in terms of the level of support from people who are collectors and enormously knowledgeable about Mr. Parker and history. It's a very rare thing for that to happen. I'm very glad that it is because it provides from an educational standpoint, a cultural standpoint, an achievement and I credit Mike with that level of dedication, commitment, and concern, and sense of responsibility for telling the story exhaustively and as richly as it can be done.



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