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by Mark Corroto
If you live in the US you might have seen a television commercial for a mortgage company that utilizes Bob Dylan's composition The Man In Me." Did the advertising firm choose this song because music gives us a sense of a shared experience? Certainly. Was the experience from the original Dylan recording New Morning (Columbia, 1977), or more likely, the shared occurrence come from the the soundtrack to the cult film The Big Lebowski. Does this use make mortgages cool? ...read more