It's a 20th anniversary vintage year for the Healdsburg Jazz Festival
, pouring over the first ten days of this coming June, in the Sonoma County "wine country" 70 miles north of San Francisco
. That there is a festival at all is due to the tenacity of its artistic director Jessica Felix, who planted jazz in Healdsburg twenty years ago and has kept working to sustain it. That Jessica Felix is at the center of the festival at all is due to the power that the music exerted over her, decades ago.
As a college student listening to Charles Lloyd
's Forest Flower
, she could never have imagined that someday Lloyd would embrace her as a friend on the stage of a jazz festival she produced, as he did in 2011. She could not have ever imagined that she would meet any jazz players, let alone become the workmate and comrade of many. It's as if the young woman in study hall who was outside the box became the queen of the jazz prom, much to her own surprise. The music had simply taken her over.
"My love of jazz started near the end of high school in the sixties," she remembers in a profile on the festival website. "I started listening to a little Cal Tjader
and Willie Bobo
while I was still loving rock and Bob Dylan. Then I heard Charles Lloyd's Forest Flower
, bought the album and fell completely in love with the music. I played it every morning, even in college. This music opened me up to jazz.
"I had discovered that this was my music and I felt deeply in sync with it."
What drives her now, she says, is her "passion for the music and the people who perform it; how great they are as musicians and human beings; how lucky we are to have them." During the festival, although assisted by volunteers, Felix is everywhere in attending to every detail, a queen too busy to reign from a throne. Sometimes, she admits, she pushes others hard, who may not be so devoted to her passion, nor as understanding of her love for the music.
Over the years Felix has educated and challenged residents and visitors each year with offerings from jazz masters (Randy Weston
, Jackie McLean
, Charlie Haden
, Roy Haynes
) to innovative avant-garde (Pharoah Sanders
, Oliver Lake
) and blues and New Orleans roots (Charlie Musselwhite
, Henry Butler
, Rebirth Brass Band
). She early introduced Esperanza Spalding
and Joey Alexander
. Felix presented Spalding, twice, in 2009 and 2010, well before 2011 when Justin Bieber's fans were outraged by Spalding's Grammy as Best New Artist. Felix signed Indonesian piano prodigy Joey Alexander two years ago when he was just 12-years-old and before he was profiled on "60 Minutes" and exploded internationally.
Unlike jazz clubs that can make up for one sparse crowd over many other weeks, or large festivals than have a main stage and can experiment among several other stages, Healdsburg risks it all across ten days in June. Getting there does require that seventy-mile trip from San Francisco
where other venues maintain jazz as a constant. Felix keeps the buzz alive in Healdsburg as a jazz destination by booking performers into smaller venues, often in combo or solo settings, maintaining pollination throughout the year. There are also presentations to the music programs in Healdsburg schools, planting unto the next generations.
Healdsburg is a town of wine country comfort more geared to elegant background dinner music rather than jazz at all. The surrounding vineyards generally feature the hardy zinfandel and the sensitive pinot noir grapes. Vines grown under stress, in difficult soil or with slight irrigation, can yield the most intense and flavorful wine. Similarly, the Healdsburg Jazz Festival has grown through stress to become a fertile geographic outpost for jazz.
After 2010, Felix had to fend off a board that did not share her vision amid economic uncertainty. Continuing deficits had caused the festival's board of directors to suspend the festival and dismiss Felix, questioning whether her artistic vision was sufficiently marketable, even as her bookings included Charlie Haden
, Ravi Coltrane
, Jason Moran
, and Esperanza Spalding. An outpouring of support for Felix as the heart of the festival reinstated her as artistic director, with a different board, and National Endowment for the Arts assistance. Most of the musicians in the 2011 "benefit year" stepped up to perform at no fee to help provide a financial base for the festival to continue.
Felix admits that booking the festival now contains the same tension between art and commerce that caused the unrest of 2010, although relationships which grew strained have been restored. No one questions Felix' dedication and taste in jazz, but her purist preferences sometimes are too far ahead of more generalized ears.
She says she always has to hold back from the "out there" concerts she would like to produce, while keeping things edgy, challenging, but acceptable. A continuing question is how to position younger performers and draw younger listeners to the music, while maintaining an older fan base.
But whether presenting new talent or continuing masters, Felix must somehow overcome blank expressions of "Who?" and "What?" An audience may be reluctant to investigate talent that is emerging, but who have not been heard before. Talent that is legendary may have grown obscure. Is the purpose to challenge, or entertain, or both?
Somewhere in all that Felix finds a balance, she says, but cannot articulate any set formula. "It's always a gamble," she says, "to be a creative beacon. The economics are always on edge." She finds solace in that she has endured, as have her attachments to the musicians. "I've done this for twenty years," she shrugs. "That's a kind of success."
But even Felix can grow nervous with her experimentation. At the end of a concert in 2016, Felix was moved to congratulate her audience. She had been fearful they would flee from a presentation anchored by drummer Billy Hart
's free jazz from the 1970s. "You stayed with it!," she exclaimed from the stage. "I was nervous, but you stayed with it." She recalls now that the audience did more than just stay with it: they actually enjoyed the edgy music, to her surprise and relief.