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A Day at AAJ

A Day at AAJ
Jeff Fitzgerald, Genius By

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Jazz is a tree with many branches and deep roots, and it takes the concentrated efforts of many dedicated individuals to bring it to the world the way we do.
One of the main benefits of being the Dean of American Jazz Humorists©, besides a free Orange Julius whenever I want one (at participating locations) and 2-for-1 Redbox rentals, is my unfettered access to the inner workings of the entire Jazz universe. As a member of AAJ's Inner Sanctum, I am no more than three degrees of separation from anyone involved in Jazz. Anyone. From legendary artists to the bartender at the Village Vanguard.

Of course, I could take advantage this exalted position for my own gain. I could fill the GeniusDome with all sorts of Jazz swag and complementary CDs. I could go fishing with Bill Frisell, a noted angler, or take advantage of T.G.I. Fridays' 2-for-$20 special with Donny McCaslin. I could invite myself to Blue Note's annual employee picnic and help myself to Don Was's famous bacon-ranch redskin potato salad.

Or, I could use this rare entrée into the world of Our Music to take you, my beloved readers, behind the scenes. Have you ever considered what it must be like to work for AAJ, the epicenter of all things Jazz? Have you ever thought about what must go into producing the largest and most comprehensive Jazz site on the Interwebs? Have you ever been driving along listening to Thelonious Monk and suddenly realized that you've lost all track of your surroundings and have no idea where you are and when you pull over to ask for directions, it's cold and everyone is speaking French? Asking for a friend.

Meanwhile, back in the original article.

I've been a part of AAJ for 17 years, since 2001. In that time, I've seen AAJ go from a Jazz-themed corner of the burgeoning Interwebs to the 800-pound gorilla of Our Music's digital media. We've gone from just another Jazz website to the criterion by which all other Jazz websites can be measured. And it's not just me saying this. My parakeet, Al Neri, echoed the same sentiments in his weekly vlog on YouTube, Bird is the Word.

While I work from the quiet comfort of the GeniusDome in the Star City of the South, Roanoke, Virginia, I have been a frequent visitor to the sprawling AAJ headquarters located in suburban Philadelphia and maintain an office there which I share with another member of AAJ's Dixie contingent, editor C. Michael Bailey. When there, we are often called upon to explain the nuances of Southern culture to the rest of the primarily Yankee staff, including such things as the difference between "y'all" and "all y'all," and the fact that there is no such thing as possum grits. I also spend a few minutes answering correspondence from my side gig as the Jams and Jellies editor at AllAboutJars.com (not to be confused with the popular Star Wars-themed site, AllAboutJawas.com).

Moving forward.

As one would expect, Jazz is everywhere at AAJ HQ. From the Ornette Coleman Memorial Omelet Bar in the cafeteria to the Straight, No Chaser Club down in the basement to the constant strains of Our Music being played in every corner of the building, there is no place on Earth so saturated with it. It's like New Orleans with better climate control and virtually no crime (someone keeps stealing the Cheerwine, a popular Southern soft drink, out of the mini-fridge in my office). And, we strive to keep the voodoo to an absolute minimum.

A typical day at HQ begins at 11:00-ish, when everyone rolls in after late nights being out seeking Jazz where it may be found. After a light brunch, the work begins. Stacks of CDs are handed out for review, and gigs of raw content from our distant contributors all over the world are downloaded for editing and uploading to the site. Tons of Our Music, having been smelted from Jazz ore in our kilns in eastern PA and refined into pure Jazz, are delivered by rail to be portioned out to AAJ's many outlets.

Strike that last sentence. That's just silly.

Some days, we are visited by school groups from all over the area. The last time I was there, it was a contingent from the Philly Joe Jones School for the Preternaturally Hip. Twenty eighth-graders wearing the school uniforms of sharkskin suits and cocktail dresses got the grand tour and take photos and get autographs from their favorite AAJ personalities. They also got to take advantage of the AAJ gift shop, snapping up such popular items as the Dizzy Gillespie Beret salsa bowl and the Dave Douglas combination salt and pepper mill.

In the afternoons with everyone hard at work, Our Leader, Commodore Ricci, makes his rounds distributing coveted gold stars to everyone on the Most Read Articles list. Accrue enough gold stars, and you get a front-page feature spot. It is during this time we pitch our ideas, from topics for future columns to concepts for all things Jazz related, for his approval. The highly popular What's That Tune Stuck in My Head audio search feature? My idea.

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