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How to Use Email to Promote Your Music Without Alienating Your Audience
For a moment, just imagine that you received an email about this very article, and that the email read as follows: To: WeAllMakeMusic_Reader From: [email protected] Subject: New Article Just Published! Hey %$firstname$%, How are you? Week's going great here, and hope yours is, too. There's a new article up on the site. Please consider reading it, ...
Make the Perfect Electronic Press Kit
Electronic Press Kits (EPKs) come in all shapes and sized. There is a right way to make an EPK, and a wrong way. They can help a band obtain great shows, reviews, and press, but they can also take away opportunities if they are poorly constructed. Here are some surefire tips for making the perfect EPK. ...
The Benefits - And Risks - Of a Residency
[Editor's Note: The following is the first in a series of articles by Ryan Sweeney about getting a residency for your band] A residency is a phenomenal opportunity to give fans something unique. Though they come in all shapes and sizes—three or four shows on consecutive nights, one show a week for several weeks; promoter pays ...
Why NXNE is Better Than SXSW
Mention South by Southwest to any band, and they will know exactly what you are talking about. Mention North by Northeast (a.k.a. NXNE), however, and you might get some puzzled looks. But for a young band, if I had to pick between SXSW and NXNE, there is no doubt in my mind that I would skip ...
How to Write Library Music That Sells
The licensing opportunities for library music continue to expand as do the catalogs and business models. With up-front fees shrinking, how do you increase your chance of high-profile placements that will earn you residuals and additional writing commissions? What sells best has always been a mix of traditional, contemporary, and an understanding of your audience. Think ...
Ranking Your Fans from 1 to 5 (and What Those Ratings Mean)
[Editor's Note: The following post is by Ryan Sweeney, who's currently recovering from a week up at NXNE with his artists] My last article touched on the use of third party e-mail marketing systems like Mail Chimp and Constant Contact. These sites allow bands to track which e-mail subscribers open e-mails, click on their links, and ...
The Importance of Knowing What You "Sound Like..."
“So what do you sound like?" Almost every new artist will get asked this question at some point, and yet it is something that many artists resist thinking about. Those same artists will say things like “We do our own thing!" or “We don't sound like anyone else," or “We don't want to be categorized." However, ...
Patronism Interview, Part One: Founder John Pointer on His Platform's Origins
The concept of patronage is enjoying one hell of a comeback. Despite being almost as old as art itself, the rise of direct to fan strategies and a hunger for alternative business models has begun to lead more and more pop artists and indie music business professionals to seek out steady streams of income for support, ...
Patronism Interview, Part Two: On Artist Applications, Breaking the Album Release Cycle, and Patronism's Future
Yesterday, we gave you the inside scoop on what led Patronism founder John Pointer to the idea for his platform. In part two of our interview, we discuss Patronism's artist application, breaking the album cycle, and his site's future. Here's what happened. One of the things you have currently in the beta phase is an artist's ...
Partonism Interview, Part One: Founder John Pointer on His Platform's Origins
The concept of patronage is enjoying one hell of a comeback. Despite being almost as old as art itself, the rise of direct to fan strategies and a hunger for alternative business models has begun to lead more and more pop artists and indie music business professionals to seek out steady streams of income for support, ...
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