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Joseph Vella has spent the past two decades as an innovative force in
the digital music space focusing on the creation of interactive marketing
strategies, audio and video production, podcasting and content
development. He ventured into the digital world in 1991 with the creation
of Jazz Online, one of the internet’s earliest music sites and the first
targeting the jazz audience. With this groundbreaking enterprise, Vella
formed his company, Vella Interactive, and he was called upon to advise
a wide range of record companies and high profile musical artists to
develop their earliest online properties. In addition, he orchestrated
many digital music industry firsts including the implementation of
exclusive web specific content to click to purchase e-commerce
solutions to the production of the first live jazz concert webcast using
early wireless technology. In addition, he pioneered early online radio
and video channels as well as several trend setting podcast series
featuring The Beach Boys, John Coltrane and Yo-Yo Ma. Along with his
work as a digital consultant, content producer and strategist, Vella has
also developed and oversees the music focused entities jazzonline.com
and boomitude.com. In addition, he regularly teaches master classes at
NYU Jazz and Studies Department.