Some of the biggest names in music are contributing exclusive songs to RED(WIRE), a new digital music magazine launching on World AIDS Day (Dec. 1).
U2, Coldplay, the Killers, the Dixie Chicks, John Legend, R.E.M. and Bob Dylan are on board for the initiative, which is an outgrowth of the Bono-reared activist organization (RED). All proceeds from subscriptions will benefit HIV-infected people in Africa; MSN.com will host a kick-off party on Dec. 1.
For $5, users will receive a new issue of RED(WIRE) every Wednesday, featuring an exclusive song from a major artist, a song from an artist (RED) aims to showcase, a multimedia piece that could encompass video or photography and a look at how proceeds are directly benefiting Africans in need. The materials will be downloaded to a custom player and automatically loaded into iTunes.
U2, Coldplay, the Killers, the Dixie Chicks, John Legend, R.E.M. and Bob Dylan are on board for the initiative, which is an outgrowth of the Bono-reared activist organization (RED). All proceeds from subscriptions will benefit HIV-infected people in Africa; MSN.com will host a kick-off party on Dec. 1.
For $5, users will receive a new issue of RED(WIRE) every Wednesday, featuring an exclusive song from a major artist, a song from an artist (RED) aims to showcase, a multimedia piece that could encompass video or photography and a look at how proceeds are directly benefiting Africans in need. The materials will be downloaded to a custom player and automatically loaded into iTunes.
