BEFORE YOU BEGIN
We're available to assist you with all aspects of the interview process,
from selection to contact, preparation, and publication. Please contact
the senior interview editor before setting up your interview.
AAJ has a policy of interviewing artists no more than once every two years, so please check the
Article Center to determine if it's time for a
new one.
Occasionally more than one contributor wants to interview the same artist.
In the interest of fairness to everyone, those requests are treated on a first-come, first-served basis. If you do not check
with the senior interview editor before setting up an interview, there is the possibility that it will be denied
publication, if the artist has already been assigned to another contributor.
CONTACTING THE ARTIST
You can either contact the artist yourself or ask
the senior interview editor to help you
set up the interview, which will include acquiring promotional
materials, an important part of the preparation process. Please keep
the senior interview editor informed about your progress at all times--including when you
expect the interview to take place, and when you anticipate submitting the piece to AAJ.
Should you choose to contact the artist yourself, the record label can usually help you out with this process, if applicable.
Email or call the appropriate person at the label to ask for an interview; usually they will get back to
you relatively quickly with a date and time. You can also try calling or emailing the artist directly,
if the label isn't helpful.
Once you've set up the interview, please ask for three or four images of the artist (ideally a mix of promotional and/or
performance photos) and forward them to the senior interview editor, along with all necessary credit information for photographers and/or sources.
Links to existing .jpg images on the web are preferable, but you may also email images directly if necessary.
There are three ways to handle the interview:
- In person. If you're lucky, you'll get to talk with the artist one-on-one. Interviews in person
are always better, because the interviewee generally feels more relaxed and open in this setting. Get together over food or drinks in a casual setting.
- By telephone. If geography or scheduling prohibits meeting in person, use the telephone instead.
Let the interviewee know in advance how long you would like to talk. Usually you have to pay for the call, but sometimes you can do it at the label's expense.
- By email. You should only use email to conduct an interview as a last resort, typically only
at the specific request of the artist. While email may be tempting because of the ease of transcription, steer clear unless
you have no other choice. It's very hard to predict how forthcoming an interviewee will be--and the results can often
be determined by such irrelevant parameters as how well they can type, or when they have computer access.
Another problem with the email interview is that answers don't lead to new questions unless you're assured of multiple
rounds of Q&A.
Recording Devices for In Person or Phone Interviews: If you are doing interviews in person or by phone you will
require some kind of recording device to record the conversation. A variety of devices can be used, but you will need an input that will allow you to connect a microphone for in person interviews, or a phone hookup (widely available in audio/video stores) for recording telephone calls.
In many places it's illegal to record phone conversations without consent, so make sure you clear that up front. If you have any questions about the various
technologies discussed here, contact the senior interview editor.
QUESTIONING TACTICS
- First and foremost, do your research in advance. Artists are more prone to open up if they feel that you know them and their work. Listen to as many records as you can get your hands on.
Read historical and discographical information from sources like the Penguin Guide or the All Music Guide, as well as any
articles already published at AAJ. If you have access to a library search service such as Lexis/Nexus, do a search
and get your hands on some original articles. Because you should try to present as much new information as possible in
your interview, you need to know what's already been covered.
- Introduce yourself to the artist up front. Tell them a bit about your interests and describe AAJ.
This will give them a better idea about their audience during the subsequent conversation.
Be relaxed and bring as much personality as possible to bear in the interview situation, but be yourself.
This approach will encourage the artist to do the same.
- Avoid yes or no questions. Instead, try to make your questions as open-ended as possible
without sounding ignorant.
- Encourage controversy. Try to encourage the interviewee to speak freely about whatever topic they desire.
Often unanticipated subjects or issues will come up during an interview and end up being the best part of the interview.
- Always be prepared for a withdrawn subject. Have a list of fallback questions ready in advance,
so you won't be caught with your pants down. If you find someone is not talkative, try to change the subject
until you find something that piques their interest.
- Listen to the interviewee. Perhaps the most important part of a good interview is simply listening
to your subject. The best question is often your followup question asking them to expand upon a comment they have made.
You'll miss these opportunities if you're not paying careful attention. It's often best to allow the subject to
determine the course of the interview, since that assures their continuing involvement and interest.
EDITING QUOTES
CHOOSING A FORMAT
You have two choices for formatting when you write up an interview. Choose what works for you.
1. Q&A Format
This approach is obviously easier because you don't have to do as much writing. However, it's sometimes not as
effective as a well-written feature story, because you don't always get stand-alone responses from an interviewee.
It can also be difficult to frame responses within an accessible context. While preserving authenticity,
the Q&A format tends to have low information density.
The Q&A format is most useful when you're talking with an articulate person who feels free about expressing
experience and opinions. If the interviewee gives short answers, babbles endlessly about minutiae, or otherwise
presents himself as a dull person, you should strongly consider picking the very best quotes and writing in narrative
or artist profile format.
- Please use the following formatting convention, specifically bolding the Q&A tags and placing
a paragraph break before each one (see the HTML Formatting Guidelines
for more information):
AAJ: What was your first experience with butterflies?
CM: I got one stuck in my horn in Chicago in 1950.
- Try to organize the interview logically, especially if it transpired in a haphazard fashion.
If the conversation had a built-in logical flow, you don't need to re-organize. Otherwise, don't be afraid to move
things around to make it a smoother read. Just be sure not to change the meaning. When in doubt, the chronological
approach is always solid.
- Compose a brief paragraph or two as introduction when putting together a Q&A interview. Briefly summarize
the life and accomplishments of the artist; bear in mind any specific interview responses which may require explanation.
Try to approach the material in a way which is accessible to all readers, but still holds the interest of those
readers who already know something about the subject.
2. Narrative Format
- Organize quotes around a theme. You're building a structure with your words that will serve as a foundation
to frame the artist's words in the best light. Try to incorporate as much of the interview text as possible without
ruining the flow of the piece. If the interview transcript makes up less than 30% of the article text, then the piece
should be submitted using the article category Artist Profile; otherwise submit it as an Interview.
You may find it useful to pick out the best quotes from your transcript and arrange them on the page before
starting the writing process: this approach will allow the raw material to organize itself, and then you can just
go about connecting the dots. When you get done with the first draft, read everything through carefully to make sure
it flows evenly. Reading aloud can also be a useful approach during this process.
- It's important that your lead sentence reflect something unique to the artist, as opposed to a general
statement which will cause the reader to yawn and move on.
- Strike a balance between factual information, descriptions of the music, and the lifestyle or opinions of
the interviewee. Most people would like to hear about the music itself, but they also are curious about unique
events in the artist's life, as well as the artist's opinions on interesting topics. Mix things up as much as possible
without losing coherence. Try to come up with clever linking phrases that allow natural transitions between subjects,
or play around surfing the interface between two topics.
- Strike a balance between the past, present, and future of the subject. The past history of a person's life
can give great insight into the music that they make right now, but most readers are particularly curious about what lies
ahead. Try to present information about upcoming projects, records in preparation, planned tours, etc. The fresher
the material, the better.
- Close out the interview with something interesting. After the lead, your closer is the second most
important part of the story. Usually by this point the reader feels somewhat comfortable with the life and opinions of
the subject, so throw out a curve ball: something particularly quirky or distinctive which sets the subject apart. It's
usually safe to close with a quote, but don't be afraid to embellish a bit, especially if the quote is a bit cryptic.
3. Introductory Paragraphs
- Whether using the Narrative or Q&A style for your interview, write one or two brief introductory paragraphs to set context and summarize the life and accomplishments of the artist.
- Try to approach the material in a way which is accessible to all readers, but still holds the interest of those already familiar, to some extent, with the subject.
- Avoid cliched introductory phrases like "I caught up with," "AAJ contributor XX spoke with," or "I met with XX." This information adds little value and, with your name hotlinked to your Contributor Profile in the article's header, there's no need for further personal stamping.
SELECTED DISCOGRAPHY
Please include a representational cross-section of the artist's recorded works in the form
of a selected discography at the end of the piece. It's an important service for curious readers who want to hear more of an artist's work. Your own listening experience is crucial in guiding the selection process, but you'll also find resources like AAJ's
CD Review and Musician Centers, artist/label web sites and record guides helpful.
You may also wish to confer with the artist and/or AAJ's interview editors for advice and suggestions as well.
A rule of thumb is 20-25 titles for prolific artists, and fewer, as appropriate, for younger or less-prolific ones. Try to include both leader and sideman appearances, and be sure to exclude titles which are
out of print at the time of publication. Please combine all albums together in one list, sorted chronologically from newest to oldest,
using the following formatting convention (note that individual items should be separated by the <BR> tag):
<P><BR>Selected Discography
<P>
Delfeayo Marsalis, <em>Minions Dominion</em> (Troubadour Jass, 2006)<BR>
Wycliffe Gordon, <em>Standards Only</em> (Nagel Heyer, 2006)<BR>
Marsalis Family, <em>A Jazz Celebration</em> (Marsalis Music, 2003)
PULL QUOTES
When you submit an interview, please offer a suggestion for the pull quote that will appear in larger text
inside the published article. Aim for a short and punchy excerpt that will pique readers' attention and help
improve the general interest in your piece.
HOW TO HANDLE NAMES
Your first reference to the subject should include both first and last names. After that, you can use the subject's
full name or last name only. Do not use his or her first name. Last names give you a more objective standing with the
interviewee; first names tend to sound too chummy and isolate the reader. If other individuals come up on a first name
basis, add their last names [in brackets].
HOW TO TITLE YOUR ARTICLE
Create a short and punchy title that will pull the reader in. The format should always be Artist Name: Title. For example:
Delfeayo Marsalis: His Time
SCHEDULING
We strive to publish in as timely a fashion as possible, but in order to provide maximum exposure we
limit the number of interviews/artist profiles published each week. Upon submission your article could be published as
soon as the following week, but it might also be scheduled up to a few weeks later. the senior interview editor will always contact you
once the piece has been prepared for publication, with a link to the finished article and the scheduled publication date.
Interviews and Artist Profiles are typically scheduled on a first-come, first-served basis, unless there is a compelling
reason to do otherwise. Please contact the senior interview editor if you have any questions about this process.
Next: The Editorial Process
last update: June, 2008