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Banner Advertising: Questions to Ask, What to Look For and Red Flags

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As a leader in the online jazz music space, with years of hands-on experience at managing advertising sales and ad serving software, I felt it was a good time to help the many newcomers to this arena better understand how banner advertising works, and possibly offer solutions and insights into making the best decisions possible. I'm going to shoot straight with you. Many of my comments below are based on conversations I've had with various advertisers over the last few years. You have many options available to promote your product or service online and I encourage ...

AAJ PRO

Upload Your Events to All About Jazz and Jazz Near You

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Musicians, presenters, agencies, venues and festivals can upload upcoming events to the Jazz Near You / All About Jazz calendar from a .csv file. How to upload your events Go to this public Google page Click File >> Make a copy. Leave “Share it with the same people" unchecked. Delete the sample event information. Enter your event information. Click File >> Download as >> Comma Separated Values (*.csv, current sheet). Upload the .csv file to Jazz Near You. More Tips If an event is associated with a festival, include the festival name, ...

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An Open Letter to Musicians: Lemme Hear It!

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This begins a series of posts intended to give artists, labels, and promoters some insight into how I use the internet to discover and purchase music and how that knowledge might be used to the benefit of the artists. I don't claim to be the prototypical music listener and buyer. I listen to, and buy, a whole lot of music. I spend uncountable hours on various web sites, including my own, shooting the breeze about what I've heard. I don't care to attempt to quantify my actual cash outlay for all of the music I've acquired in my ...

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Publicist? How to Maximize Your Client's Coverage at All About Jazz

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All About Jazz was part of the 2012 APAP JazzConnect track and participated in the “Platforms That Move Jazz Forward“ session. One clear takeaway for me was learning that some publicists don't fully understand how to use All About Jazz to positively impact a client's promotional campaign. I also learned that some publicists are unfamiliar with our services, while yet others greatly underestimate our reach. This handy how-to guide should clarify All About Jazz's value, while giving a publicist a snapshot of our promotional assets and how our platform (the most advanced in the field of online ...

AAJ PRO

Audio Player Service, Contact Your Fans and Other Free Ways to Promote Your Music

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Dear Musician,2011 proved to be a transformative year as we undertook several steps to completely rebuild All About Jazz and expand its focus. And the improvements and expansion will continue long into 2012. Please read on for the details...Index1. Feature Your Music with AAJ On Demand!2. Your New & Improved Profile3. Share Your Photos4. Promotional Opportunities Recap5. Your AAJ Dashboard6. Seed Musician-Related Expansion 1. Feature Your Music with AAJ On Demand!Place your music in front of the web's largest ...

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More Improvements and we need your help!

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Dear fellow musician: As the year draws to a close, I'd like to wish you a safe and joyous holiday season. And we, at All About Jazz, would like to thank you for your continued praise and encouragement. Reflecting back on 2010, it's been a year of significant improvement, in particular, the sections that support musicians. We made a big push in December (based on your feedback) and we wanted to bring you up to speed on what's new and what's coming soon. Please read on... We need your ...

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The Crowdfunding Manifesto for Music

Adapted from The Crowdfunding Manifesto on RocketHub.orgIntroduction Welcome to The Crowdfunding Manifesto for Music. The purpose of this article is to educate and inspire you on the strategy of crowdfunding your music project. We define music projects broadly--to include traditional categories such as EPs, full albums, live concerts, music videos, tours, etc--and also fields such as publicity, legal assistance, personal website development, and other music-career related endeavors.First off, what is crowdfunding? In a nutshell, it is leveraging your network and audience for funds, awareness, and feedback. Crowdfunding is based on the belief that the ...

AAJ PRO

Jazz Education Conference 2011 to Unite Industry

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New Orleans hosts JEN's annual conferenceOnly one, comprehensive, international jazz trade event is designed to bring together everyone in the jazz music community: The Jazz Education Network (JEN) Conference. Scheduled for January 6-8, 2011, and located adjacent to the French Quarter in New Orleans, the conference seeks to build upon the momentum of its inaugural conference. According to JEN President and Co-Founder Dr. Lou Fischer, the organization “expects 2,500-3,000 in attendance at the Roosevelt Waldorf-Astoria next year." Earlier in 2010, JEN invigorated attendees at its first gathering--nearly 1,350 educators, musicians, students, broadcast/print media, and other musical ...

AAJ PRO

Festivals: More opportunities to reach your audience

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Dear festival publicist: All About Jazz is celebrating its 15th year on the web with a relaunch, making significant changes to our appearance and expanding our advertising services to festivals. Please read on for the details. Index Your 2011 Budget AAJ Coverage: How We Do It Improved Banner Placement New Advertiser Only Pages Meet the AAJ Sales Staff! Your Company's Profile at AAJ Interviews: John Gilbreath and Souvik Dutta Thanks For Your Support! Your 2011 Budget Developing your budget for next ...

AAJ PRO

Advertisers: Improved banner placement and more opportunities to reach your audience

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Dear advertiser: All About Jazz is celebrating its 15th year on the web with a relaunch, making significant changes to our appearance and expanding our advertising services. Please read on for the details. Index Improved Banner Placement Reach Your Audience: Options New Advertiser Only Pages Meet the AAJ Sales Staff! Your Company's Profile at AAJ Free Promotional Opportunities Thanks For Your Support! Improved Banner Placement Our goal with the recent redesign was to modernize our appearance, elevate the banners so they ...

AAJ PRO

Publicist News: Improved news service and more features for your clients!

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Dear jazz publicist: All About Jazz is celebrating its 15th year on the web with a relaunch, making significant changes to our appearance and expanding the promotional services we offer to musicians and to publicists. Please read on for the details. Index News Service Upgrade Massive Monday! More Options Your Company's Profile at AAJ Citing All About Jazz; Help Spread the Word 15 Years and Going Strong! News Service Upgrade We recently retooled our News Center and news distribution ...

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October 2010: Photo Gallery Update

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Dear fellow photographer: All About Jazz recently relaunched our website, making significant changes to our appearance and greatly raising the awareness of our photo gallery. Please read on for the details. Index New Photo Editor: Bill King Professional Directory Featured Photographers Photo of the Day / Photos of the Week Two Tips Your Copyright Notice New Photo Editor: Bill King Diana Krall by Bill King Photojournalist, musician and publisher Bill King has joined All About Jazz as the ...

AAJ PRO

October 2010: New Features; New Opportunities

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Dear fellow musician: All About Jazz recently relaunched our website, making significant changes to our appearance and expanding the services we offer musicians. We've outlined some of the various opportunities that you can take advantage of below. Our immediate plans are focused on improving our calendar of jazz events and our jazz photo gallery; you can help us by simply entering your dates and uploading your photos. The planned payoff is presenting your calendar information at All About Jazz, on the AAJ mobile calendar app, and at other points on the web through syndication. ...

AAJ PRO

December 2009: New Photo Gallery, Profile Improvements and More

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Dear fellow musician: We made several musician-related improvements since our September newsletter. We upgraded your musician profile and we added more features to promote yourself and your music. And we're also running a $100 off sale on our Showcase and Listening Party services. Please read on...Index Share your photos at All About Jazz! Musician Profile improvements Your promotional service checklist: Free & Pay Your Suggestions / Your Kudos Showcase and Album Streaming Sale! Mr. P.C.'s Guide to Jazz Etiquette and Bandstand Decorum Let's Tribute Ourselves by Vincent Gardner



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