Banner Advertising: Questions to Ask, What to Look For and Red Flags

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As a leader in the online jazz music space, and with years of hands-on experience at managing advertising sales and ad serving software, I felt it was a good time to help the many newcomers to this arena better understand how banner advertising works, and offer sound solutions and insights when making purchasing decisions. I'm going to shoot straight with you. Many of my comments below are based on conversations I've had with various advertisers over the last few years. You have many options available to promote your product or service online and I encourage everyone ...


Upload Your Events to Jazz Near You

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Musicians, presenters, agencies, venues and festivals can upload upcoming events to the Jazz Near You / All About Jazz calendar from a .csv file. How to upload your events Go to this public Google page Click File >> Make a copy. Leave “Share it with the same people" unchecked. Delete the sample event information. Enter your event information. Click File >> Download as >> Comma Separated Values (*.csv, current sheet). Upload the .csv file to Jazz Near You. More Tips If an event is associated with a festival, include the festival name, ...


An Open Letter to Musicians: Lemme Hear It!

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This begins a series of posts intended to give artists, labels, and promoters some insight into how I use the internet to discover and purchase music and how that knowledge might be used to the benefit of the artists. I don't claim to be the prototypical music listener and buyer. I listen to, and buy, a whole lot of music. I spend uncountable hours on various web sites, including my own, shooting the breeze about what I've heard. I don't care to attempt to quantify my actual cash outlay for all of the music I've acquired in my ...


Publicist? How to Maximize Your Client's Coverage at All About Jazz

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All About Jazz was part of the 2012 APAP JazzConnect track and participated in the “Platforms That Move Jazz Forward“ session. One clear takeaway for me was learning that some publicists don't fully understand how to use All About Jazz to positively impact a client's promotional campaign. I also learned that some publicists are unfamiliar with our services, while yet others greatly underestimate our reach. This handy how-to guide should clarify All About Jazz's value, while giving a publicist a snapshot of our promotional assets and how our platform (the most advanced in the field of online ...


Audio Player Service, Contact Your Fans and Other Free Ways to Promote Your Music

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Dear Musician,2011 proved to be a transformative year as we undertook several steps to completely rebuild All About Jazz and expand its focus. And the improvements and expansion will continue long into 2012. Please read on for the details...Index1. Feature Your Music with AAJ On Demand!2. Your New & Improved Profile3. Share Your Photos4. Promotional Opportunities Recap5. Your AAJ Dashboard6. Seed Musician-Related Expansion 1. Feature Your Music with AAJ On Demand!Place your music in front of the web's largest ...


More Improvements and we need your help!

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Dear fellow musician: As the year draws to a close, I'd like to wish you a safe and joyous holiday season. And we, at All About Jazz, would like to thank you for your continued praise and encouragement. Reflecting back on 2010, it's been a year of significant improvement, in particular, the sections that support musicians. We made a big push in December (based on your feedback) and we wanted to bring you up to speed on what's new and what's coming soon. Please read on... We need your ...


The Crowdfunding Manifesto for Music

Adapted from The Crowdfunding Manifesto on RocketHub.orgIntroduction Welcome to The Crowdfunding Manifesto for Music. The purpose of this article is to educate and inspire you on the strategy of crowdfunding your music project. We define music projects broadly--to include traditional categories such as EPs, full albums, live concerts, music videos, tours, etc--and also fields such as publicity, legal assistance, personal website development, and other music-career related endeavors.First off, what is crowdfunding? In a nutshell, it is leveraging your network and audience for funds, awareness, and feedback. Crowdfunding is based on the belief that the ...

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