All About Jazz: The web's most comprehensive jazz resource

Serving jazz worldwide since 1995
All About Jazz: The web's most comprehensive jazz resource

Ideas and Sounds

How can we make it a no-brainer for people to listen to our music? Mike Rubini suggests working with three factors: time, money and effort.


April 9, 2013

Why Don't People Listen to Your Music?

By MIKE RUBINI

My name is Mike Rubini, and I'm pursuing a career in music. I have worked for All About Jazz as a social media consultant. This new column will focus heavily on a well-researched and thoughtful critique of major issues facing independent musicians and an in-depth analysis of the processes that can be used to understand the state of jazz music today.This article was translated from Italian. Music is communication. I believe communication is more valuable when it causes a change for all involved parties (in this particular case, musicians and their audiences). That is why I'm ...

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