Recently, I've had a very educational experience from being a member of a Facebook page for jazz musicians. As it turned out, the group that listed over 2000 members and was intended for musicians only had a fairly narrow spectrum of actively discussed topics.Movies and beer?--No.Music?--No, of course, not!How to promote?--Yes, exactly.Most posts and associated comments could be covered by just one question: how to promote my work on the Internet?." This article outlines general concepts and shares some simple to follow methods.Self Promotion: Basic ConceptsThe word promotion" ...read more
So you are a jazz musician trying to navigate the complex path to build yourself into a sustainable brand? Where do I begin? What are the steps in the New Industry Model? How can I move forward? How can I survive? How can I cut through the clutter? These are all common questions I get constantly from artists and industry veterans alike, who are just overwhelmed by this new environment. So, it is from you that I became inspired to attempt to map the new path out. Mind you, this is just my first ...read more
Several months ago Michael Ricci approached me with the idea of starting a column dealing with the business of jazz. During our subsequent conversations we both agreed that jazz musicians needed more tools, more ideas and more education on how to successfully monetize their music and strengthen the jazz scene as a whole. Given my formal educational background (recently completing an MBA), business knowledge (forming Pitch Artist Services) and experience, (over a decade as an actual performing jazz artist and bandleader) we felt we could help address a need through a regular column at All About Jazz.So through ...read more
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