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The Art Of The Artist To Fan Relationship

Variations on a Theme: Perspectives on Fan Relationships

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Something I've learned since starting ArtistShare is that the new “music business" is not so much a business but a platform for creating bonds between the artist and the fan. From that bond, fans will show their appreciation for the music in various ways which may include a purchase of some kind but also may not. It doesn't matter. A relationship built today will most likely turn into a purchase later and if it never does I can guarantee that it will at the very least turn into more fans which is even more valuable. The relationship is the most ...

Exploring the Essence of the Relationship

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Way back in September of 2000 a few of my friends were having a difficult time with their record labels. Some were dropped two weeks before a big recording session (years in the planning.... poof!) and others found fine print in their contracts which made it impossible for them to make money from their recordings. Being a musician myself and knowing what it was like to dedicate one's life work to music and one day after hearing yet another story of broken dreams, it suddenly became clear that we needed a solution. On that fateful day ArtistShare was born. Over ...



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