These difficulties have not deterred Strom from continuing to work on new material including upcoming releases by Michael Marcus, Rashied Ali, Sirone and more by Noah Howard. For certain is that they will all have the unique Ayler designabstract paintings by Bjurhamn with very readable and informative texta facet of the company that Strom finds very important. "We are really trying to get to that point that people can see from a distance that this is an Ayler record. It is also a kind of protest against other designs of CDs where it almost impossible to read the text. We have a strict way of describing who is playing, what are they playing, where and when, and all this important information that the people who buy this type of music want to have."