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Future Jazz

Booking Jazz: A Subjective Guide

By Published: July 21, 2012
The key to overall success: Consistency. The band needs time to build an audience beyond what they already have. New business for you, derived from the jazz booking, also needs time to grow. A one-time push won't do it. Promotion, publicity and advertising—paid and otherwise—must be attended to on a weekly basis.

Give the whole program at least a month. I'll bet you'll be swinging by then.

I invite venue owners and bands to offer comments, criticisms, ideas and examples of what has worked—and what has not worked—for you.

Painting by Pamela Allegretto

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