No Future Without New Fans
We don't owe the older generation anything. Pursuing only the tradition won't get us anywhere. We have given of enough of ourselves and we have been left with a broken financial system in this jazz world. We aren't going to come up with new scales, chords, or rhythmic relationships, but we do have the freedom to reject previous styles and build a music community that draws on both the strength of virtuoso instrumentalist and the strengths of current popular and relevant music styles.. We don't need to focus on selling jazz. We need to focus on selling the idea that playing an instrument can be a career and that it can be entertaining to all people, not just other musicians. We need to focus on appealing to and inspiring younger audiences to learn what we do. There will be no prolonged success if we cannot entertain the youth.
We are Stretch, All are Welcome!
[Special thanks to Jon Crowley, for his assistance in the creation of this article. The views represented in this article are the views of John Beaty alone.]