The Shape Of All About Jazz To Come
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Though AAJ is the most trafficked and most technically sophisticated jazz website, there's no discounting the increasing importance of social media to build a greater readership for your articles. If you have a Facebook and/or a Twitter account, we'd like you to circulate your articles after they are published to both your Facebook and Twitter pages. You can do this by clicking the Facebook "Like" button and clicking the Twitter button on your article's page. If you use other social media outlets, please post them there as well. Jeff Fitzgerald's recent April Fools article generated 616 Facebook likes which resulted in nearly a couple thousand page views in less than a week.
I also noticed a spike in John Kelman's read counts after he made a commitment to social media circulation. I'll let John discuss his results:
My routine takes less than five minutes and the impact on my read count is immediate. I tripled my Twitter followers in a six-month period, and am seeing similar growth at Facebook. My readership is growing, I see comments and interest against the material I've got in the works, and I've absolutely no doubt it's because I'm taking a few minutes each day, to spread the word. If you have a Facebook and/or a Twitter account, contact me and I'll explain my routine.
For the most part, we report from multi-day festivals while they are ongoing which gives our readers a more "in the moment" experience. Timeliness is key and though most bloggers don't provide AAJ's detailed and professional coverage, timeliness is now expected for several reasons. Moving forward, we ask that you file festival coverage reports this way:
If the festival runs one or two days or you are unable to report from the festival, submit your article no later than five days after the festival ends.
If the festival runs three or more days, file coverage from day one through day three on the fourth day of the festival. Repeat until the festival ends.
So, AAJ reconstruction is well under way and with our new direction, and with our new technical and business partners, we now have a much greater chance to compete in an increasingly competitive marketplace. We'll operate in a more fluid manner, we'll more rapidly develop solutions, and we'll greatly improve how we communicate with you. Keep tabs on AAJ News and follow our activity as we announce new partnerships and launch new services throughout the year.
Thanks for your continued support and creativity,