Abstract Logix's Souvik Dutta: From Living Room to Center of the Universe
"The situation was very good from the start," continues Kinsey, "because he didn't want to buy the record like every other label on the planet who will give you a certain amount of money to own the master. He never wanted to go there. He realizes that this is your music, you've worked hard on it and you should own it. I just like the guy, the organization. Even though they're small, they care. They're interested and they put the time and effort in. I'm very happy with that."
Kinsey put the word out to his old Tribal Tech buddy, bassist Gary Willis, who contacted Dutta with the result that his own CD Actual Fiction (Abstract Logix, 2008) was released on the label, preceded not long before by Slaughterhouse 3 (Abstract Logix, 2007), an exhilarating collaboration between Willis, drummer Kirk Covington and Spanish saxophonist Llibert Fortuny Electric
Kinsey is hardly alone in his praise for the way Abstract Logix is run, and indeed, all the artists on the label's roster speak glowingly of the way they are treated. For Dutta, the philosophy of the label is a simple one: "The love of the music and the fairness of the business collaboration are the two fundamentals," he states firmly. "I was aware that the relationship between an artist and a record label was not usually great due to the unfairness of the business. I didn't have much of a financial motivation in creating Abstract Logix. I wanted to make sure that a major portion of all the profits went to the artist that made the music, because there wouldn't be any point in me even existing if I was doing it the way the rest of the world was."
"Firstly, I have to like the music, because I am the only one who makes the decisions. If I don't like the music, I just don't put the record out. Secondly, the way I approach the business is as a partnership between us and the artist. It is always a collaboration, because there is no point putting records out if the artist doesn't feel good about it. I don't want any artist to work with me if they feel they are not getting a fair deal. It has to be a very fair collaboration. Then we work as hard as possible to get the word out on the music. "
Dutta has a dedicated team of people around him, all of whom share the same philosophy, and first and foremost comes Dutta's wife Shweta: "She's my right arm in this whole operation ," says Dutta. "She handles a lot of the logistics and the financial side." The day-to-day operations are run by John Angelo, the current Director of Operations who Dutta describes as "a big part of our success." Then there is Troy Cole, who's going to be launching Abstract Logix's new digital initiative in partnership with DIY Media. This means that the website will offer its own version of digital downloads, though like pretty much everything else at Abstract Logix, this too will be something out of the norm, as Dutta explains: "Musicians will be able to price their songs or albums themselves, control it based on the various geographies, and be able to see sales and activity instantly. We are going to be able to provide total transparency."
For those who would prematurely mourn the passing of the CD, Dutta has some comforting words: "As long as people still want to buy hard copy, we want to have hard copy."