Blue Music Group
BMG is there for their audience, Pohjola goes on to say, but "we do not bend down to what people want. Instead, people who want us and the music that we represent know where to find the site. I believe this way our audience will believe more in us because we're not for the hype and hammering. We're, for sure, not for everybody but who we are will be decided by those who visit the site and listen to the music. It's that simple."
Blue Music Group is not your traditional record label, but one born out of these times: economically, ecologically and technologically. In its own way, it is a pioneer in this brave new world of delivering good music to customers who want their products instantly and easily.