North Coast Brewing Up Some Monk
After my sixth beer, which was PranQster, a classic yeasty Belgian golden ale, I naturally had to ask "why." What is the reason for North Coast Brewing to support jazz, and specifically Thelonious Monk's music? Well, North Coast Brewing, being the largest employer in Ft. Bragg supports its community from local volunteer fire departments to schools and libraries. After conceiving Brother Thelonious ale, their neighborhood expanded to support the Redwood Jazz Alliance, and Monterey Jazz Festival and jazz festivals in Healdsburg, and San Francisco. It wasn't until the next day when I undertook a 10 mile hike in a redwood forest (a wee bit of a headache) that I understood the Thelonious Monk part.
Certainly words fail trying to describe the redwoods, and you cannot take a proper photo. The are tallest living things on earth, and your time on earth is just a few moments of their existence. It is the experience of being in their presence that is the payoff, as it was for Mr. Rockefeller in 1931. Like the 300 foot trees, the music of Monk is a living, breathing creature worth preserving. Not just as a museum piece or dated recordings, but as new and renewed music making. And while I might not be a Rockefeller, I can support music by hearing it live and, of course enjoying my new favorite beer.