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Track Coverage, Improve Review Conversion, AAJ:Mobile, Take Five, Contest Giveaways, and more!

By Michael Ricci
April 17, 2009
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Dear Publicist:

2009 has been an active year for All About Jazz as we continue to roll out new features and services for the industry. We recently upgraded the publicist and record label listing page, we made tracking client coverage easier, and we developed a solution to help maximize your client's chances for coverage.

All About Jazz has achieved substantial growth in 2009 readership, and new initiatives are accelerating this. We recently reached 85,000 readers in a single day, and our traffic is up 13% since January.

Please read on and bring yourself up to speed on how you can benefit from our recent improvements and increased traffic.

Thanks for reading and enjoy!
Michael Ricci

Index

1. Tracking Made Simple

Publicists: We created a single page that lists all client-related articles and CD reviews. Go to your listing page and click the "AAJ Coverage" link. You can find your listing page by going to the GUIDES page and searching for your profile.

Record Labels: You can view the last 25 CD reviews right from your profile page.

2. Improve Turnaround: Your AAJ Record Service List

We're always working to increase our coverage of jazz music: from debut releases by relative unknowns to established stars. For a volunteer staff, AAJ's turnover is relatively low, but writers do come and go, and they don't always notify you when they move on. We've developed a solution that will allow us to keep your list current. Go to your profile page and enter the writers you service in the "AAJ Record Service Recipients" box. We'll contact you about either removing or replacing writers. See the instructions in section 1 above for accessing your profile.

3. New AAJ Interview Feature

Take Five and In Ten are two free ways for a musician to further raise the awareness of his/her music at All About Jazz.

We'll present their Take Five or In Ten answers as articles and will feature the exceptional ones (example) on the home page. All articles will be associated with the musician's profile page.

Play it straight: Submit Take Five Answers

Make it personal: Submit In Ten Answers

4. Enter your calendar dates at ArtistData and sync them up with All About Jazz, JamBase, Last.FM, MySpace and more!

All About Jazz has joined the ArtistData network which allows musicians to submit calendar dates one time and distribute them over more than ten music websites.

ArtistData is a free syndication service that allows musicians to save a tremendous amount of time entering calendar dates. Enter your shows at ArtistData.com and have them sync up with calendars at MySpace, LastFM, ReverbNation, PureVolume, Jambase, All About Jazz, AAJ:Mobile, and AAJ:New York (print).

Learn more about ArtistData and sign up today.

5. AAJ: Mobile Launches

Readers can now enjoy All About Jazz content (articles, news, mp3 downloads, local calendar, venue directory, etc.) direct from their iPhone, Blackberry, or Palm. Click here to read about this new and exciting project.

6. AAJ Partners With AOL

All About Jazz was recently accepted into the AOL Music Network. AOL loves our spirit and content, and will soon feature articles, reviews, news, downloads and musician profiles at their Spinner.com website. We're excited about the opportunity to work with the leader in the online music space, and we look forward to expanded collaborations down the road. We're always working to maximize the reach of our content and promote jazz in general, and the AOL partnership will certainly help our mission.

7. Contest Giveaways

Record Labels: If you have an interest in sponsoring a contest giveaway at All About Jazz, please contact our contest coordinator, Justin Vargo. We're booked out ten weeks, but we do accommodate all advertisers in a timely manner.

8. How To Credit All About Jazz

When quoting AAJ in marketing material, please credit us "[Author Name], All About Jazz" (e.g. "C. Michael Bailey, All About Jazz") or simply "All About Jazz." Using "AllAboutJazz.com" is also fine. Please do not use "AAJ" or "AAJ.com" as AAJ.com is the home of the WorldWide Alternative Jukebox.

Share this announcement with an industry friend.

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