Alma Records: Getting to the Essence of Jazz
But like many of the clubs that featured the music live, most Canadian labels have either ceased to exist or are a shadow of their incarnations during best years in commercial production. Today, however, there are two thriving exceptionsone of which is Alma Records.
Alma Records was founded in 1992 by the bassist and producer, Peter Cardinali in Toronto, Ontario. As a hard-working first-call bassist, who founded two very successful groupsincluding The Boomersa 70s bandand the more recent Dexter's, Cardinali experienced, first-hand, what a musician had to go through in Toronto. So, when he decided to take control of his music and the music of other musicians he admired, it was not difficult to set a course for his new company. First off, the name: He decided on the name "Alma," Spanish for "soul." "Without it, there is no artist," he says, "Without it, there is no label." The name of the label also captures what he set out to doone that looks for the "feel" of the song and its performer, "not just the formula." As a performer, Cardinali also experienced what many Canadian musicians did in the 1980s and 1990s: being overlooked by the mainstream of the industry in favor of what he continues to call "the flavor of the month!"
Many Canadian musicians hold that thought to be true. More than ever, there is less and less work available to all, but a handful of "recognized" artists. Sometimes even those who are relatively well known or critically acclaimed find it hard to get gigs. There has also been much lamentation over the closing of many venues that patronized jazz musicThe Top O' The Senator and the Montreal Bistro, the latter a venue for many famous live jazz recordings.
So when Peter Cardinali set out to build a home for the soul of the Canadian jazz musician, he made good on his promise. First he created an environment for unbridled creativity, allowing the musician to commit to tape what was flowing through mind, heart and fingertips! Then he went on a voyage of discovery, after artistsnew and originalthat would not be compromised in their music, by the obsessive commerce of the music industry.
The result: a roster of artists that features some of the most important innovators in the art of jazz. Bassist Roberto Occhipinti is one of the busiest bassists in the city. Prior to making albums under his own name he gained a reputation as a musician who could play music in any idiom, but hit his stride in Latin-American music. He toured with Jane Bunnett and the Spirits of Havana. His association with the prodigious pianist, Hilario Duran resulted in four outstanding albums. In 2001, Occhipinti made his first record as leader, Trinacria. Then in 2004, he made his second album as leader, The Cusp, also with Hilario Duran, drummer, Dafnis Prieto and the Toronto saxophonist, Phil Dwyer and members of the famous Toronto big-band, the Boss Brass. His last effort was his most ambitious and featured challenging arrangements for a string quartet, orchestra, and also battery of Cuban percussionists. Yemaya (2005) may have got the recognition it deserves, but remains one of the most enduring records made by a Canadian bassist and musician.
Hilario Duran, a powerhouse in his own right before he emigrated from Cuba to Canada is now a regular Alma recording artist. His pianistic powers rival those of Gonzalo Rubalcaba and Chucho Valdes and he has also gained a reputation as one of the most accomplished composers and arrangers on the Canadian scene today. A multi-Juno award winner, Duran is well known in Canada as well as the US. Among his many admirers are Jane Bunnett, with whom he toured with the Spirits of Havana, and Grammy Award winner, Paquito Rivera. Duran must also be given credit for his most recent record, a tour de force of composition and big band arrangements. From the Heart (2006) realizes a long-held dream to write and arrange music that pays tribute to Cuban jazz big band musicians and conductors with whom he worked before coming to reside in Canada.