What Is PR?
- "PR" stands for "public relations."
- The goal of PR is to relate information to the public that will benefit the client.
- The client determines who its "public" is: examples include potential consumers, customers, investors or decisionmakers (Congress).
- The client either creates a staff position within the company to handle PR activities or it hires a PR consultant or agency.
- A PR consultant works with the client to determine: 1) what information is important to relay (based on client's objectives); 2) who the audience is; and 3) the best way to distribute the selected information to the selected audiences.
- The information given to the public is selected to help promote and sell the client: either its product, services or position.
- Information is relayed to the public through many different methods: events, shareholder meetings, advertising and direct mail are examples.
- The medianewspapers, magazines, radio, tv, internetprovides distribution for the information PR consultants try to get to audiences.
- However, the media-writers, producers, critics, reviewers, editors are also an audience for the information, since they receive the client's information first and then decide how and/or if to distribute it to their direct audience: readers, listeners or viewers.
- Media who cover jazz are the most important audience to those of us who work with clients in jazz.
Thanks for reading!