Although the label has not focused their attention on any one genre, Frimmer feels that certain types of music fit perfectly into the live disc segment of the company. “Jazz is one of the best genres for live recordings, because it’s about improvisation. There is no canned music. Jazz artists not recording live is like Noah taking only one animal of each kind on the ark,” Frimmer states.
“Our live recordings are a combination of analog and digital. We are capable of recording bands live on 32 tracks on the fly through a digital recorder, and we master everything on analog mixing boards,” Frimmer explains.
When looking at the big picture of the recording industry, Sonance is way ahead of its time. In addition to its streamlined employee practices and recording abilities, the company also boasts a full print shop in their Philadelphia office, where posters, customized press kits and art are manufactured daily.
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