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John Levy: Nonagenarian Talks Music and Management

By Published: January 14, 2005
AAJ: Man.

JL: So you see what you're up against. Jim is in a very rare position. He's one of the few guitarists who's worked with all the top people and has gotten a reputation all over the world. He's been to Korea this year, and Japan. He's like one of those names. He's not looking for publicity. We just wanted to promote the fact that he was in town. The business is such today, that even an insider like my wife can't do it. It's impossible to get publicity. I don't care who you are. It's the business—the way it is. Young blacks in hip-hop opened up a whole new way of promoting the music. They sold records out of the backs of cars and whatever. They developed something that made you take notice of who they were. But I've got a pretty good idea of how to work this business. With the Internet there's an opening. There's a way.

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