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Jazz and the Net

Is The New Music Business Really The Old Music Business?

By Published: December 13, 2004
But like any major entity, these companies, these digital download stores, are primarily interested in profits, just like any other business. They make a lot more money from Jay-Z than they do from Clifford Brown. So, that's the music they're most likely to feature, putting a thug on their home page instead than a dead trumpeter.

When users visit these stores, the first thing they see is the content (what little of it there really is), that's being featured. And that's what sells because they are, in essence, driving the traffic to that music. If and when I-Tunes chooses to feature a Jazz artist, then the sale of those downloads increases, dramatically.

But because Jazz is, and has been relegated to a "back of the bus" status in the marketplace, we're back to square one.

The distribution channels, before the Internet, were controlled by the major labels. The Net changed that, but at this point, the major labels have the major download stores all locked up. Where does that leave the rest of us?

Even so, because those stores perceive this music as having a limited appeal, they won't put the music upfront on their sites, they don't create content that will drive users to purchasing downloads.

There always have been, and always will be, the big guys and the little guys. In this case, the big guys have money, and are doing everything they can to market and sell the music using new media.

But are the little guys going to get lost in the shuffle, again???

No, and next time, I'll tell you why.

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