An AAJ Interview with Issi Rozen
AAJ: What do you think are the greatest artistic and business challenges (problems and/or opportunities) for New Step as it heads into the year 2004 and beyond?
IR: The greatest challenge facing New Step Music is reaching more music fans. The market for jazz is very small and the label needs to reach audience beyond the traditional jazz fans. There are many young music fans that are not interested in jazz because they have never been exposed to the music. New Step Music wants to reach a wider demographic of music fans by targeting this group that is traditionally ignored by jazz labels.