Web vs Print Advertising

Your ad is guaranteed to be seen
Communicates your message
Supports animation
Allows advertiser to track campaign effectiveness
Generates referral traffic
Allows advertiser to mobilize/monetize referral traffic (drive traffic to your social media pages, encourage email newsletter signups, drive traffic to a purchase page)
Provides access to the largest jazz readership in the United States, in New York metro, in Los Angeles metro, etc.
Geo targeting capabilities: vs national industry magazines
Advertiser determines start date of campaign
Advertiser determines duration of campaign
Allows advertiser to leverage other AAJ promotional assets like our newswire service, our calendar of events, our musician profiles, our bulletin board, and more