Advertising at All About Jazz is the most efficient way to reach jazz readers online. You can promote a new CD to the world or you can promote an upcoming date to a specific geographic location. AAJ allows you to target readers by metro region both in the United States and abroad.

Follow these steps:

1. Place your order
   
   
   • Select the 300x250 pixel medium rectangle ad space for new CD releases and the 728x90 pixel leaderboard; the 125x125 pixel button and the 160x600 pixel skyscraper ad space for live events.

   • You determine your campaign's start date and end date (we require at least 24 hours notice to prep and launch your campaign)

   • AAJ will recommend an ad designer if necessary.

2. Once your order is placed, AAJ will email you a link to your invoice.

3. Once we receive your banner, AAJ will create your advertising account record.

4. AAJ will build your campaign record and schedule it for launch.

You Should Know

• Once you have an advertising account, you can log into our system (powered by Adify.com) and monitor your campaign's performance.

  Our system is 100% transparent. You can track daily banner impressions served, track click-throughs, view your click-through rate and generate reports.

• Web-based advertising tops print advertising in that (a) you have an unlimited audience (b) you can monetize and mobilize click-through traffic (b) your ads will be seen (c) you can monitor the effectiveness of your campaigns.

• AAJ offers industry standard ads: 728x90, 300x250, 160x600, and 125x125, and supports several formats like animated GIFs, Flash and rich-media/spongecell.

• All About Jazz campaigns will generate anywhere from 3x to 14x industry average click-throughs.

• Value a banner impression. All About Jazz ad sizes are significant (728x90 pixels, 300x250 pixels and 160x600 pixels) and we give you ample space to communicate your message without having to rely on a click.

• All ads are sold on a CPM (cost per thousand page impressions) basis. Rich-media ads incur a 30% CPM markup. Geo-targeted (local) ads also incur a 30% CPM markup.

• AAJ has an Alexa.com rating of 22,000 and has the greatest reach on the jazz web.

• Familiarize yourself with web advertising terms.

• AAJ demographics

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