Banner = ad.
Impressions = The number of times a banner was seen by a reader.
CPM = cost per one thousand banner impressions shown. So, a $350 purchase at a $10 CPM buys you 35,000 banner impressions.
ROS (Run Of Site) = banners viewed by all readers.
Local = banners viewed by readers in a specific region (e.g. just New York)
Click Through - The act of clicking on a banner and having ones browser automatically redirected to the web page a banner is hyperlinked to.
CTR (Click Through Rate) - The percentage of banner impressions that resulted in a click through.
More advertising terms
Michael Ricci
All About Jazz / Jazz Near You
1693 Meadow Glen Drive
Lansdale, PA 19446, USA
For more helpful hints on how you can freely promote yourself, promote your music, and drive traffic to your website, see our All About Jazz's Promotional Opportunities for Musicians page.
All About Jazz is the leading and longest running jazz music website, attracting both enthusiasts and industry professionals since 1995.
A daily resource of impressive depth and breadth, All About Jazz aggregates, publishes and syndicates a variety of jazz-oriented content daily and is committed to raising the awareness of jazz's cultural significance and historical legacy while actively celebrating the creative leaders of today.
All About Jazz is the highest ranked jazz music website in the world and has received “best of the web” designations from the New York Times, Los Angeles Times, Wall Street Journal, Time Magazine, Forbes, and the BBC.
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Expanded All About Jazz and Jazz Near You Advertising Options for 2013
