April 2009 data from the comScore Video Metrix showed that U.S. net users viewed 16.8 billion online videos during the month, a 16% increase over March. A significant increase at YouTube contributed to the gains.
YouTube Accounts for 40%
YouTube Accounts for 40%
In April, Google sites once again ranked as the top U.S. video property with 6.8 billion videos viewed (40.7% market share), a 15% increase over March. YouTube accounted for more than 99% of all Google videos. Fox Interactive ranked a distant second with 513 million videos (3.1%), followed by Hulu with 397 million (2.4%) and Yahoo! Sites with 355 million (2.1%).
Nearly 152 million U.S. Internet users watched an average of 111 videos per viewer in April. Google Sites (YouTube) reached an all-time high of 107.9 million video viewers during the month. Fox Interactive Media ranked second with 58.8 million viewers, followed by Yahoo! Sites (45.4M) and Hulu (40.1M).
