The launch of the next-generation iPhone promises to be Steve Jobs' greatest stunt yet.
APPLE, JOB'S SECRETIVE COMPUTER AND GADGET COMPANT, has been quietly positioning millions of units of a mysterious new product--almost certainly the new iPhone--in key markets since March. And yet, incredibly, not one credible image of Apple's new product has yet been published.
If the new phone is a flop, it's going to be a doozy. Apple is promising to sell 10 million of the gizmos this year; many investors are betting the Cupertino, Calif., company will sell many more than that. Yet Jobs has managed to keep the look, the feel and a complete list of the phone's features under wraps.
It's almost certain Jobs will unveil the latest version of the iPhone June 9, when he speaks at Apple's annual Worldwide Developers Conference in San Francisco. The gadget will go up for sale shortly thereafter. Ryan Peterson, co-founder at start-up ImportGenius.com, was the first to get the details of how Apple will make this happen. Peterson--an iPhone fan himself--sells shipping data culled from a clutch of government and private databases.
Meanwhile, analysts have a good idea who is making the parts inside the phone. Apple's new model is likely built around new, burlier communications chips from Infineon, says Will Strauss, a veteran communications chip watcher at Forward Concepts. Global positioning systems will be another new capability, Strauss says.
The look and feel of the phone, however, remains a mystery. Security at Apple's headquarters is tight. Rank-and-file staff say sensitive projects are draped with cloth before they're even brought into work. Yet Jobs would have had to have let others in on the secret once they handed off the specs for the new phone to Quanta (and quite probably also to Hon Hai Precision Industry) for assembly in sprawling compounds in China's Guangdong province.
