How will MySpace regain its footing in the social networking space? A month after ditching Owen Van Natta as chief executive in favor of two co-presidents, the News Corp.-owned site announced Wednesday that its new focus will be on gaming.
“Just as music was our springboard for revitalizing our platform, we're taking a similar approach to gaming which you'll see in new features throughout site," co-president Mike Jones wrote in a blog post.
MySpace launched a revamped games homepage at the Game Developers Conference (GDC) in San Francisco today.
“For users, this means it's going to be easier than ever to discover and share games virally," Jones wrote.
Game activity will posted via users' notifications and streams. The revamp also includes personalized game recommendation, popular game charts, and the ability to rate games.
“For developers, we've improved application engagement and analytics tools so you have more intelligence on the demographics of who is using your games, how they're discovering them and how they're being shared," Jones said.
Developers can now: review app-specific analytics via a new API; build 3D games using technology from Unity; pub to other platforms using Scoreloop; use the cloud-based GroovyCortex for low latency push data on multi-player games; and track the source of app invitations to know how players are finding you.
The company also launched a new iPhone app, known as MySpace Neon, which will provide users access to their games on the iPhone.
The new homepage will also include several new games, including Fish Isle, Hoop Fever Live, Kingdoms of Camelot, Paradise Paintball, SPP Ranch, Warlords, Wild Ones, and Zombie Revenge.
“Just as music was our springboard for revitalizing our platform, we're taking a similar approach to gaming which you'll see in new features throughout site," co-president Mike Jones wrote in a blog post.
MySpace launched a revamped games homepage at the Game Developers Conference (GDC) in San Francisco today.
“For users, this means it's going to be easier than ever to discover and share games virally," Jones wrote.
Game activity will posted via users' notifications and streams. The revamp also includes personalized game recommendation, popular game charts, and the ability to rate games.
“For developers, we've improved application engagement and analytics tools so you have more intelligence on the demographics of who is using your games, how they're discovering them and how they're being shared," Jones said.
Developers can now: review app-specific analytics via a new API; build 3D games using technology from Unity; pub to other platforms using Scoreloop; use the cloud-based GroovyCortex for low latency push data on multi-player games; and track the source of app invitations to know how players are finding you.
The company also launched a new iPhone app, known as MySpace Neon, which will provide users access to their games on the iPhone.
The new homepage will also include several new games, including Fish Isle, Hoop Fever Live, Kingdoms of Camelot, Paradise Paintball, SPP Ranch, Warlords, Wild Ones, and Zombie Revenge.
