LOS ANGELES (Reuters) - Seeking new ways to entertain audiences, music television network MTV has recently begun allowing fans of new and upcoming shows to discuss and post their own versions of music videos on the Web.
This month the network launched “FNMTV", which airs new videos every Friday night and invites viewers to go online to comment on them and upload their reinterpretations at MTV.com.
MTV has used a similar strategy in limited ways on past programs such as “Hollywood." But “FNMTV" is the first show to employ user-generated video as part of its format, and MTV plans to broaden the strategy to other programs as well.
The network plans to pair viewer-generated content with upcoming programs such as “G's to Gents," “America's Best Dance Crew Season 2," and “Paris Hilton's My New BFF."
This month the network launched “FNMTV", which airs new videos every Friday night and invites viewers to go online to comment on them and upload their reinterpretations at MTV.com.
MTV has used a similar strategy in limited ways on past programs such as “Hollywood." But “FNMTV" is the first show to employ user-generated video as part of its format, and MTV plans to broaden the strategy to other programs as well.
The network plans to pair viewer-generated content with upcoming programs such as “G's to Gents," “America's Best Dance Crew Season 2," and “Paris Hilton's My New BFF."
