to play.
(If you'd dismiss every rocker who has spent some
time playing air guitar, you'd be dealing with a
pretty empty leftover set.)
Some of the people in the business carried it far
enough to become players--hardly ever great
ones--before they shifted over to the other side.
I was a working professional musician in 1957 when
I started out at Pacific Jazz. But I'd already
learned that I wasn't ever going to be able to
spend my life playing the kind of music would
choose. But I was lucky enough to be able to
involve myself with that music, and with players
sufficiently deep to call their own tunes. In
this context, please consider the frightfully true
words of the late DJ Will Thornbury, "If you want
to play jazz, you have to be awfully good just to
be allowed to play for nothing." Now, in
relatively involuntary semi-retirement, I'm once
again a busy musician. But I never felt, working
as a producer, that I wanted to tell my musical
superiors what to do. More about the producer's
role down the line.
Most of the guys who started their own companies
tended to get into the business because they were
already selling records, and felt that there were
records that they could sell that weren't being
made by existing labels--a couple of good examples
here are Milt Gabler (Commodore), Ross Russell
(Dial) and Bob Weinstock (New Jazz, Prestige).
Then there were straight-ahead fans, who also felt
that nobody was making records the way they could,
like Alfred Lyon and Frank Wolf (Blue Note), Bob
Thiele (Signature), Les Koenig (Contemporary), or
Albert Marx (Discovery).
Then there were guys who worked for these people,
who figured they could do just as good a
job--Nesuhi Ertegun (Ahmet's older brother) began
working for Les Koenig at Contemporary/Good Time
Jazz (as well as running the Jazz Man record shop)
before getting Atlantic together, and Dick Bock
worked for Albert Marx (and was doing publicity
for The Haig, the LA jazz club where the Gerry
Mulligan Quartet got its start) before he began
Pacific Jazz. Bill Grauer and Orrin Keepnews ran
Record Changer, a fan's magazine, then decided
they'd bootleg major-label productions of 78's
that had never been reissued onto early
long-playing discs, but before they really got
started were hired by RCA to put together its
reissue Label X, until they decided to go ahead
with Riverside.
All fans. All in it for love, in hopes that
they'd make a buck. So far no frustrated
musicians. But take a look at that list--all those
original labels belong to somebody else. Why?
Because, at the independent level, it's
tremendously difficult to keep a record company
making enough money to support itself. And sooner
or later, especially if a small label were to get
a hit, it would be in the situation of having to
pay for pressings, jackets, shipping, (and, if
wise, publicity and promotion), and overhead
while waiting--and waiting--and waiting--for the
distributors to pay.
Eventually the manufacturing costs get too far
ahead of the actual receipts ("receivables" look
good on the books, but actual money in hand is
needed to pay those bills), and somebody's going
to insist on being paid or they'll shut you down.
Or if there's no runaway hit running up the costs,
just look at the picture from a regular-operations
point of view. You're a little record company,
distributing through independents, who always owe
you right up to the maximum credit line you'll
extend. You're being practical, and spending
$15,000 to ship a CD (I'm using extraordinarily
positive/hopeful figures throughout; they're based
on a certain degree of experience, but should all
be taken with a considerable number of grains of
salt), having paid the musicians, recording costs,
any mastering and production costs, and even
shipping. You ship out all 3000 copies you
produced. Since you're retailing for $15, your
distributors owe you $22,500, and you've made a
$7500 profit.
Only problems are: 1)what about your overhead,
especially including any salary you should be
paying yourself, much less what you're paying
anybody else who's working for you; 2)did you ship
all 3000 copies for sale, or did you perhaps send
out 200 to reviewers and radio stations?--there's
$1500 less off the $7500, to say nothing of the
cost of sending them out, following up by phone,
mail, etc; 3)you already paid your costs, but how
are you doing on collections? you need those
records out at the distributors, so they'll find
their way into the stores, so there's a limit as
to how much pressure you can put on your
distributors to pay.
It's a tight little room in which you find
yourself. Actually getting all those things done
for $15,000 isn't all that easy. Still less easy,
if you're an independent company without some
substantial catalog or a couple of hot items, to
actually move 3000 copies of a legit jazz
release. Your margins get squeezed further.
But look at it from the artist's point of view.
S/he's getting (for the sake of convenience, and,
again, these are really positive figures) a 10%
royalty, based on retail price. Since we
stipulated that $15,000 got spent, this obviously
includes the artist's advance, which is almost
universally charged against royalties, along with
almost all of the costs broken down above.
Assuming, again for convenience, that all 3000
copies are sold, the artist is due 10% of the
retail price (I won't bother with all the
deductables that will lower that figure, but
anyone who's run into a recording artist's
contract knows they are there, plentifully), which
is $14 x 3000, or $45,000, 10% of which is $4500.
So if the costs are all charged against the
artist's royalty account, s/he's $15,000 less
earned royalties of $4500, or $10,500 in the red.
At $1.50 per disc sold, the artist has another
7000 CD's to sell before any new royalties are
going for anything except paying off the expenses
accrued so far.
From the artist's point of view, it looks as
though s/he's being ripped off by the record
company. From the record company's point of view,
they're being pushed against the wall by the
reality of the cost structure of the business as a
whole, and the last thing they need is for the
artist, who they've coddled, nurtured, and spent
money recording, promoting, publicizing, and,
usually, supported to one degree or another, to
consider them a bunch of ripoff swine.
And this is about a small recording company,
usually one or two people, with close ties to
their artists. The situation gets a whole lot
worse when you're into a corporate large-
company situation. But, for the moment, let's
leave it here--there's already enough to think
about.
Snit at The Knit - Round 3
Dr. Eugene Chadborune, who plays the guitar, has
appeared on more than 100 CDs and albums, many
self-produced. He feels that one of his greatest
accomplishment is "blending avant garde jazz free
improvisation and traditional country and western
music."
The author of a potent tool for empowerment, "I
Hate the Man Who Runs This Bar, A Survival Guide
to the Music Business," published by Mix Books, he
is also a veteran of the New York loft jazz scene
of the 80s. After reading about the "Snit," he
remembered several similar incidents:
"Having spent time on the New York "jazz scene" in
the '80s, it is obvious to me that Crouch is a
failed free jazz drummer who now spends his time
criticizing the music because he was unable to
play it. I also watched the fight with Sam
Rivers, but remember Sam knocking down Crouch."
"Also, the day before I remember Crouch
being knocked down by Sunny Murray who
said "You are a Sunny Murray wanna be, but
I am the real Sunny Murray and there is
only one, me, you will never be me," and
then knocked Crouch flat. This occurred inside
the old Ladies Fort club."
"This was the same day or close to it, that Crouch
had announced a "Stanley Crouch All Stars" concert
featuring himself as leader with David Murray,
Henry Threadgill, Leo Smith, George Lewis and who
knows who else...Leo Smith got wind that Crouch
was planning to record and release the concert on
disc and got just about everyone to back out of
the gig except for the bassist (Fred Hopkins?? He
was the bassist at every gig I went to during this
period) and David Murray, who was Crouch's buddy
at the time. Crouch of course was sheepish having
all his big names back out on him and played
really wimpy drums."
"But what do I know? It is Crouch, not Sunny
Murray, who is on 60 Minutes philosophizing with
Molly Whatshername, who is profiled inNew Yorker,
who has the keys to Lincoln Center, etc, etc.
hey,
it's Amerikka, bad plumbing and all, shit rises to
the top.. "
"As for the Knit, it is a typical big city club--
rips off musicians and the audience and will go
out of business eventually, only to be replaced
by something worse... "
"The main thing is, I don't respect Crouch's
current stance on the free jazz of the '60s.
And I think the knocking of any particular style
within the wonderful world of jazz is a drag, and
anti-jazz...to me the tradition of the music is
learning and studying all the traditions, and the
free music is certainly one of the traditions at
this point!"