Jana La Sorte
September 2002
In 10
Archive
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How to Know if You Need A Publicist?
By Jana La Sorte
This is the 4th column in this new series for All About Jazz. The goal is to assist independent artists in understanding how the media works and how best to work with the media to achieve the desired result: coverage! I hope you will let me know if this information is helpful and if there is anything in particular you would like me to cover. I can be reached anytime at JanlynPR@yahoo.com.
- You don't know how to implement a media outreach campaign.
- You don't have any time to conduct a media campaign.
- You have no interest in reaching out to the media.
- You don't know who the appropriate media are to reach out to.
- You know who the right media are but don't know how to find them, get updated contact information, etc.
- Your label is not giving your release much - or any - publicity support either through in-house PR or contracted PR help.
- You think you need some help putting an interesting, updated press package together.
- You want more exposure for your work on a local, regional, national and/or international level.
- You want to change your image using media attention for a new project, etc.
- You want the additional impact of publicity for your project, CD, tour, event, etc.
Thanks for reading!
Jana La Sorte is the founder and president of Janlyn PR, an independent agency
which specializes in jazz. She has advised clients for over 14 years, and serves
on the board of the Telluride Jazz Society, which produces the annual jazz
festival in Colorado. She's served on PR panels at George Washington University, The Kennedy Center and Brooklyn Conservatory of Music, among others. She is also the co-creator and producer of "Sidemen Steppin' Out," a Monday night jazz series in New York City which gives lesser-known sidemen (and women!) the opportunity to step out as leaders. Please contact her if you would like to be considered for booking.
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