2011 proved to be a transformative year as we undertook several steps to completely rebuild All About Jazz and expand its focus. And the improvements and expansion will continue long into 2012. Please read on for the details...
We worked some serious magic this year restructuring our technology, making it more scalable and adaptable to support both All About Jazz and our coming soon website Jazz Near You. Improvements were steady and we plan to release more features and improvements before year's end.
Some of this year's highlights include new professional services like audio.allaboutjazz.com and our calendar feed reader which will result in more listening opportunities as well as a more robust calendar of events. A bottom up restructuring of the web site resulted in a snappy new look. Check out how we looked less than a year ago. That's night and day! AAJ has been optimized and employs more modern technologies to improve page speed and security.
We redid the sign up / sign in process, we improved private message handling, and we better engage you with improved comments handling, reader-initiated recommendations and social media plug-ins. We restructured the calendar, added a scrollable archive to all landing pages, made significant changes to the photo gallery which now supports a slideshow, and redesigned and optimized the musician profile pages.
With ambitious projects such as audio.allaboutjazz.com and the calendar feed reader behind us, it's time to focus on improving how we manage articles, news, featured MP3s and other content. It's an in-house effort, but critical for us moving forward. We also plan to ramp up reader participation opportunities which will make All About Jazz more engaging and fun. But the big project in 2012 is JazzNearYou.com. We'll have more to share about our new website in future announcements, so stay tuned!